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Big Data ? It Is Not the Silver Bullet That Some People Think It Is?

Paul Taylo

There is certainly a large amount of noise at the moment regarding Big Data especially around what it can do, its challenges and how it could change the world for a better place. However like most new concepts and ideas, one has to maintain a certain amount of suspicion around any new technology idea. This is because (a) new ideas often have a large amount of hype and therefore under-deliver (b) people cannot see anything wrong with a new idea and tend to overlook its shortfalls and (c) people often jump on the bang wagon and ‘re-badge’ other ideas as the new idea typically for commercial reasons. Therefore in this article, we investigate what big data is, what it can be used for, and the challenges with its implementation.