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Call Center and its Significance for Sexual and Reproductive Health

Neelam Saleem Punjani, Rafat Jan, Yasmin Mithani and Zaheed Ali Faheem

A call center is a central place where Customer Care Associates (CCA) handles queries of customers over the telephone. Over the past two decades, the rapid escalation in access to new information technologies that is computers and mobile phones in particular has increased the demand of creative methods to connecting these tools to address reproductive health challenges [1]. This paper will highlight the importance of the role of telehealth call centers in providing sexual and reproductive health services to attain woman reproductive health. It will also cover significance, purpose, and questions of the present study. This chapter intends to provide a comprehensive review of the literature around the topic of interest: telehealth call centre and its significance to women sexual and reproductive health. The purpose of the chapter, literature review is to write an in-depth analysis and synthesis of current literature to understand the advancement of information and communication technology (ICT) in providing health care through call centres and its significance for women reproductive health. In addition, barriers to approach women reproductive health will also be explored which will justify the need for conducting this present study.